Google typically handles crawling efficiently for smaller websites. I’ve audited many sites whose SEO was failing because key JavaScript-loaded content wasn’t visible to Google. In summary, the solution phase of the audit is about turning analysis into action and then into long-term habits.
There are no images, no subheaders; it’s just a big wall of text. If your homepage is mobile-friendly, then it’s likely that the rest of your site will be too. However, you may want to test a few pages if you have drastically different sections of your website. E.g., an ecommerce store running on Shopify, and a blog running on WordPress. If you’re having a hard time viewing your website with fresh eyes, try asking your customers, family, friends, or colleagues to use your website and point out any issues.
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Evaluate whether CTAs are placed effectively, particularly above the fold or after key content. Avoid heavy-handed popups—test exit-intent tools to ensure prompts or discounts aren’t disruptive. Collect insights from these tests to refine your site for better usability and interaction. In its recommendations, you’ll find many things to fix, like pages blocked by robots.txt or issues with internal linking. The tools also review the quality and relevance of your backlinks and give you ideas on how to get high-quality new links. You’ll also get keyword rankings to track how individual pages perform for target keywords.
Website Performance Assessment
Perfect to make sure your website stays optimized and competitive. Audits dive into content quality, keyword use, meta tags, URL structure, SEO Anomaly and user experience. Focus on these to elevate your site’s search engine performance – opposed to technical audits that focus more on page speed. Using numerous SEO audit tools, we’ll gather your competitors data and analyze how your site compares; where you’re winning and where you can improve upon. We’ll also share key metrics to their link portfolio and organic search terms they’re outranking you for. If we find they’re running paid search campaigns we’ll also share the keywords, ad copy, landing pages and estimated spend they’re putting into SEM (paid search marketing).
Making sure Google can access and index your site is crucial for SEO success. Optimizing content for Large Language Models (LLMs) has become more and more important. Making content easy to understand for LLMs increases visibility. Use tools like Google Search Console – or your preferred SEO tool to find broken links on your site. If a page has been permanently removed, set up a 301 redirect to a related page to preserve link equity.
- If your users live in urban areas with reliable high-speed internet, Core Web Vitals won’t affect them much.
- Next, click the “Formatting” section to create a layout for your report.
- Here, you’ll see the number of mobile pages that require improvement.
- It looks at how many people on Facebook, LinkedIn, Instagram, Twitter, and Pinterest share, comment, and like your content.
Appear on the first page of search results for that keyword, and you’ll start to drive valuable traffic to your website. One, you’re targeting high-value keywords relevant to your business and your audience, and two, you’re maximizing your online visibility by appearing on the first page of results. That’s why SEO audits analyze your company’s keyword strategy. They look at keywords your website ranks for in search results, as well as your site traffic from those keywords. High-quality content keeps readers engaged and signals to search engines that your page is valuable and deserving of higher rankings. Use Semrush’s Site Audit tool to identify crawled pages and the issues that might be blocking search engines from accessing them effectively.
“We wanted to democratize the depth and quality of professional SEO audits, typically costing over £1,000, by making them accessible to every business, absolutely free.” A sitemap.xml is essentially a list of all pages on your website that you want search engines to discover, crawl and index. It also lives on the root folder in most cases and can be found at domain.com/sitemap.xml. Keywords are essential to SEO, since they are what users search for when they are researching. Using a tool like Keywords Everywhere can help you find keywords, but you still need to integrate them. Writing meta descriptions and optimized title tags will help with SEO by encouraging users to click on your page and telling Google what your page is about.
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In fact, 91% of businesses say they are happy with the ROI they received from the improvements they made to their SEO strategy based on suggestions from their SEO audit. Depending on your business, you may find a small agency meets your needs and budget. For example, a small agency is often an excellent partner for a startup. If you’re an established enterprise or SMB, however, a larger agency provides the best value. While you can partner with an agency of any size, there are unique benefits to partnering with a larger one. They’re often more established and experienced, for example, which ensures you receive an actionable and in-depth audit report.
PageSpeed Insights is, as the name suggests, a tool for measuring the speed of your website. We source publishers with relevance and authority and pitch them content ideas that include backlinks and references back to your website. We find the best content assets on your website, worthy of inbound mentions and backlinks. If you don’t have any or your content is lacking, our editorial team can help to beef-up your content assets. Our expert SEO audit team conduct a thorough site audit, identify problems, diagnose issues, and deliver precise, specific remedial recommendations.
Both meta tags and robots.txt files need to be checked manually in order to make sure that everything is ok. As the name says, accessibility is connected to Google’s and user’s ability to access the website. If your potential visitors are unable to see your pages, there is no point in creating new content. It will instantly start analyzing your site to show you a list of all the possible issues within your site. Once you’re on their website, enter your website’s URL along with your email to continue.